Brand

We can always count on Apple to announce the newest iPhone model every September. This year’s event is almost upon us; the company is expected to unveil its lineup of iPhone 14s, as well as at least a couple new Apple Watches during a…
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Brands are now turning towards a particular kind of logos that are interesting to look at and also holistically very similar. The clean colours, cuts, and flattened features are giving rise to the ‘minimal’ logo age and many brands have…
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Two Pakistani companies — Highnoon Laboratories and Systems Ltd — have made it to Forbes’ coveted ‘Asia’s Best Under a Billion’ list for the third time this year. The annual list recognises 200 top-performing small and mid-sized…
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According to a local publication, US-based global IT corporation Google has offered 15,000 annual scholarships to capable young people from Pakistan in an effort to revolutionize the country’s very promising IT sector. According to…
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Snapchat has added the ability to record front- and rear-facing cameras at the same time. Snap says the aptly named Dual Camera is "a new way for Snapchatters to capture multiple perspectives at the same time—so everyone can be part of…
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Reports suggests that Netflix intends to introduce a new, more affordable membership option that would include advertisements. The American streaming behemoth has verified the revelation, and the company is testing the lower ad tier in…
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Bykea has  launched its car-hailing service in Pakistan. The company teased the launch earlier this week with a social media post that read “Hum honay walay hain 2 se 4.” The company has confirmed the launch of its new service with a new…
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Dove, a personal beauty brand, is making waves in the beauty industry because of their latest campaign. The greying of hair is a natural process however, it impacts women more than we could imagine. Ageism is rampant across all industries…
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Meta – the parent company of Facebook and Instagram organized a virtual briefing session on its approach to privacy for Pakistani journalists in Islamabad. Arianne Jimenez, Privacy Policy Manager at Meta in the Asia Pacific apprised the…
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Brands all around the world are paying attention to how they can focus on sustainable and responsible marketing. Brands are eager to encourage consumers to recycle and give them an incentive— this way consumers and the corporate world can…
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