Brand

Popular cosmetics brand Swiss Miss has revamped its image through its communication which is now more contemporary and increased emphasis on digital. “Swiss Miss has been a well-known brand since the seventies. Unfortunately, due to…
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Last January, Coca-Cola made waves when Bea Perez, their senior vice president of communications, marketing, and sustainability, said that consumers want single-use plastic bottles while at the World Economic Forum in Davos. Instead, the…
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South Korean Automotive Manufacturing titan KIA is ready to debut its fresh logo soon. KIA is not the only manufacturer to revamp its business identity. Auto giants including Volkswagen, BMW, Toyota, and even Nissan have taken a similar…
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Prime Minister Imran Khan has appointed singer and actor Ali Zafar as ambassador to the Namal Knowledge City, a centre of academic excellence for the marginalised population residing in remote areas of the country.…
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Federal Minister for Science and Technology Fawad Chaudhry said that his ministry has developed a "Pakistani version of Netflix" that will be launched after PEMRA's approval. Taking to Twitter, the minister said that his ministry has…
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KitKat has launched a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. It raises awareness of a social media competition to help people mark the occasion of KitKat turning 85 in 2020.…
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Only a year ago, Mahira Khan was seen all across media for promoting a major coffee brand. However, now in a recent ad she was seen endorsing a tea brand. This conflict of interest has left people confused as to which side she is on; is she…
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Food advertising is popular globally, even in Pakistan. With major brands pouring in cash into marketing, we are more likely to come across food adverts every other minute of the day on TV, OOH,or digital platforms. Shaan Foods…
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Turkish TV series - Ertugrul - took the world by storm, especially Pakistan. The show has garnered a massive fan following. Even the Prime Minister Imran Khan recommended the Turkish drama serial and shared that he wishes such content to be…
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The world and the big brands operating within it are moving towards embracing social awareness. As consumers become self conscious, the brands targeting and selling products to these consumers are being pushed to do the same and those that…
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