Pepsi Pakistan Unveils New Mantra With Atif Aslam: Brand Voice.

Over the years Pepsi Pakistan has inspired the youth of the said country to seize the moments and to turn these moments into memories that are worth remembering later. Keeping the idea in mind  Pepsi Pakistan has unveiled its new mantra which has been titled as ‘Jee Lay Har Pal’ and is a collaboration with one of the biggest singing sensation of Pakistan. The new song has an enthusiastic, playful and vibrant edge and tone to it which will surely encourage the listener to dance and move to it.
Jahanzeb Khan who is the VP & GM of PepsiCo Pakistan as well as Afghanistan says:
 “Pepsi is enthusiastic about its collaboration with Atif Aslam and together we are proud to present the biggest anthem of the year “Jee Lay Har Pal”. Pepsi’s ‘Jee Lay Har Pal’ is all about living in the moment and enjoying life, despite challenges in life. Pepsi’s Jee Lay Har Pal is the call to arms to be energetic, upbeat and full of passion in life. Pepsi with its new mantra inspires the youth to be courageous, experimental and unconventional. They should live in & live of the moment!”
Atif Aslam, himself, had a lot to say about his new song for Pepsi:
“I have always believed that life is too short to be lived in neutral and that we need to savor every moment of life to the fullest! My entire life has been a journey to find the moment within the moments and to live those moments on my own terms. Pepsi’s fresh mantra of Jee Lay Har Pal is a perfect manifestation of my belief system and defines a purpose in life i.e. to unlock the excitement of life in every moment. ‘Jee Lay Har Pal’ anthem is not just a song but an inspiration for the youth that I have written & composed from the heart”.
Click on the link below to listen to the new song for Pepsi Pakistan: