Sabirs’ Group is the sparkling name, institutional landmark, inspiration and a symbol of hope on the horizon of Pakistan’s Poultry Industry. The group carries a history that extend over many decades of experience, expertise, patriotism and commitment to provide better nutrition to the nation.
Once Sabirs’ Group has successfully made its mark and impact in the B2B market of poultry industry, the group has laid the foundation of its state-of-the-art poultry processing plant to deliver high quality chicken for all household under the brand name of Sabroso.

The story of Sabroso is a story of love and commitment to quality & health. Brand Voice had a conversation with their Brand Representative Mr. Hassan Hameed about Sabroso. He said “We believe that you and your loved ones deserve hygienic and wholesome chicken at the most affordable rates. We are committed to bring the top-notch protein enriched products, which is in compliance with internationally recognized and recommended health & well-being standards.”

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Sabroso is being led by Mr. Salman Sabir; a passionate young throb; who did his graduation in mechanical engineering from USA and joined business in early 2015 with an objective to translate his father’s vision to make Pakistan a protein enriched country by serving the community with high quality standards in poultry industry. With a belief that one just need a vision, and willingness to take a leap of faith, Mr. Salman Sabir initiated the project under the dynamic leadership of his father. He is in charge of the processing plant and leading the sales & marketing of the brand from the front.
Recently SABROSO has launched its Advertising campaign over all Pakistan. Starting from Print, Outdoor, Digital Media leading to the massive and most importantly very impressive and eye catching ATL campaign. The Jingle of their new Ad is addictive …. Yes you heard it right, It’s addictive. The power of the music in Jingle is being loved by children and young generation. The Product taste and views will be followed later, but, Yes, their first impression through Advertising is worth appreciating.
The Advertising is On Air on all the Top National level channels of Pakistan.
Here is the Link of their TVC,