Almost everyone in Pakistan seems to have received a message from McDonald’s, asking if they should get podina (mint leaves). No one is sure if this is a marketing tactic or a mistake by a diligent intern but that hasn’t stopped them from making fun of it online.
This is almost certainly a marketing campaign but we have to say, it’s pretty weird. Brands have been using the strangest strategies to get people’s attention and McDonald’s is no different. Remember that anday wala burger campaign the company did with Ali Gul Pir?
We aren’t sure what they’re marketing this time — perhaps a mint lemonade? — but the campaign has certainly piqued everyone’s interest. What do you think the campaign is for?
Have your say… Share your thoughts in the comments section below!
