EBM Release ‘Sooper Hai Poora Pakistan’ by Junoon

English Biscuit Manufacturers (EBM) have remained a pioneer in the branded biscuit industry since its inception. Over the years, they have cemented their position as market leader by continuously raising the bar in both the quality of their products and their marketing strategies. With the ICC Cricket World Cup 2019 all set to kick off this May, EBM has now launched a new World Cup anthem in collaboration with everyone’s favourite rock band, Junoon.

Pakistan’s old favourite band – Junoon is back with a new song ‘Choolay Aasman’ after 15 years.

The band had made an announcement through Facebook earlier, to release a song and pay a fresh tribute to our talented cricket team as it heads for the World Cup 2019.

Listen to the full song here

The song shows people from all walks of life celebrating their love for cricket and being closer to each other than ever. The video shows folks from different minorities, and how their love for cricket is the same. Throughout the video a young man also covers up hateful graffiti and makes it into something beautiful.

The Living Legend Shoaib Akhter has a special Tweet for Sooper hai Poora Pakistan fever:

  • Our Stylish opener Ahmad Shahzad had a message on Social Media regarding the Sooper Hai poora Pakistan track.


The music video for ‘Choolay Aasman’ has a lot of heart and definitely the junoon we expect from a band with same name and a lot people around social media showed their love for the track.


Sooper hai Pakistan has come up yet again with an initiative to bring the Pakistani nation closer to each-other, This time its Cricket. Junoon has come back with a World Cup song after 23 years. The last iconic track was “Jazba-e-Junoon” in 1996 World Cup. “Sooper hai Poora Pakistan” has brought back many memories of 90s through “Choolay Aasman” by Junoon. The song conveys a message of tolerance and inclusion and also takes the viewer on a journey of patriotism and passion, all in the name of cricket, as they look towards winning the World Cup.

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