Hijab-wearing Model Stars in L'Oréal Paris Hair Campaign

By Brand Voice On Jan 19, 2018

L’Oreal Paris is breaking barriers in 2018 and making history by featuring a hijab-wearing woman in a hair campaign.

British beauty blogger Amena Khan donned a pale pink headscarf while standing in front of a bright pink background in the hair-care ad.

“Whether or not your hair is on display,” she says in the ad, “doesn’t affect how much you care about it,” the model shared.

https://www.instagram.com/p/Bd7WvmhHb4r/?utm_source=ig_embed&utm_campaign=embed_legacy

While in conversation with Vogue UK, she shares, “How many brands are doing things like this? Not many. They’re literally putting a girl in a headscarf — whose hair you can’t see — in a hair campaign. Because what they’re really valuing through the campaign is the voices that we have.”

It’s about time; the representation of Muslim women in fashion and beauty is crucial yet still very much untapped. Amena has nearly 320,000 YouTube subscribers, 570,000 Instagram followers and her own makeup line, Ardere Cosmetics, of which she’s a co-founder. We congratulate Amena for paving the way for others to follow.