Here’s How a Pakistani Beauty Brand Is Using FaceApp in the Most Interesting Way

Couple of weeks ago, a FaceApp Challenge had gone viral and since then people all across the globe have been sharing photos of themselves looking old and wrinkly.

The phone app not only displays an image of what you might look like years older but also gives you choices to adjust your mouth to a smile among other things that “add magic to your selfie. Moreover, it can even make you look younger if you like.

Many brands have also used it as a promotional hack.

Silk Beauty Products has been a part of the Pakistani market since 1999. Taking advantage of the current FaceApp trend, the brand has introduced a challenge of its own.

While the famous App shows you old and grey after years of ageing, Silk suggests you are already beautiful, and their product will just help you to stay beautiful after years to come.

“Age is just a number,” states the caption. The app not only shows a difference in skin texture, but also in complexion of the woman being featured.


What are your thoughts about the campaign? Tell us in the comments section below.