This year, Daraz has taken the November sale season to a whole new level as it launched 11.11 shopping festival for the first time in Pakistan.
This major sale extravaganza, was initially introduced by the parent company and e-commerce giant Alibaba, 10 years ago, as its aims was to drive Pakistan into a new era of online shopping.
Extraordinary discounts and exclusive launches by top brands were offered, which allowed the leading e-commerce company to create a massive buzz over the weekend as it not just involved the general public but also the maximum number of stars and celebrities.
The Gyara Gyara Sale had kick started at midnight of November 11 and lasted for 24 hours. The sale featured discounts of up to 91%.
While shoppers thronged to use the website in large numbers, Daraz’s app and the website crashed as their server went down due to heavy traffic.
Twitter was obviously quick to troll the brand after the crashing episode
https://twitter.com/SaniyaHassan/status/1061333201317216256?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1061333201317216256&ref_url=https%3A%2F%2Fwww.brandsynario.com%2Fdarazs-response-to-haters-over-11-11-website-crash-wins-the-internet%2F
so along with the marketing Daraz should have spent some money on site's stress testing – I knew the site wouldn't sustain the load #Daraz1111 #fb
— Tanzeel urRehman (@TanzeelurRehman) November 10, 2018
There were memes involved too
https://twitter.com/MANIy2m/status/1061344493893373952?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1061344493893373952&ref_url=https%3A%2F%2Fwww.brandsynario.com%2Fdarazs-response-to-haters-over-11-11-website-crash-wins-the-internet%2F
Daraz website on 11:11 #Daraz1111 pic.twitter.com/j80kZlBdw5
— Saboor Alii (@sabooralii) November 11, 2018
Daraz, however, came back with an extremely witty response to deal with their haters and all those who are trolling them
https://www.facebook.com/darazpk/posts/1503684619775177
Daraz is a perfect example of how brands should keep their customers satisfied and how to turn a bad situation into a good one.
What do you think about Daraz’s response? Do let us know in the comments below.
