Many a times, it happens that you might go out to buy a product by a specific brand, yet end up with a product by a different company by accident. How does that happen really?
Recently a tea customer pointed out that they went to purchae Tapal Danedar and ended up mistakenly buying Mezan Chai instead.
The reason for this confusion was the similar packaging of both the brands which made them think it’s the same.
This may be a win-win situation for Mezan Chai according to their strategy and probably a smart marketing strategy for the brand, as it gets them a chance to at least land in the shopping trolleys and gain attention, the seemed to have failed to impress the buyers.
Some felt that it is a good strategy for Mezan to get a trial. If the blend is similar to Tapal, people won’t care much about the switch. In case it’s cheaper, provides the same taste then at least now they are in your radar.
Others shared that Tapal could take legal action against Mezan for copying the key design elements.
A social media user also pointed out an interesting concept and said:
‘Me Too’ marketing takes place when a company introduces a product which is just like its competitors with hardly any differentiating factors. At times a ‘Me Too’ brand can give strong competition and take away the market share of the leading company.
What do our readers think about the two tea brands? Does Mezan Tea have the potential to steal Tapal Danedar’s market? Share your thoughts in the comments section below.
