PEMRA Bans AD by Gala Featuring Mehwish Hayat
The Federal Minister for Parliamentary Affairs, Ali Muhammad Khan, and senior journalist Ansar Abbasi have criticized the new Gala biscuit TV commercial for its indecent content.
The TVC, released on October 4, was shared by actress Mehwish Hayat on her Twitter account.
Let me take you on a majestic journey of our #des, as the most awaited #deskayqissay is unveiled. It has been an absolute pleasure to be part of this masterpiece by #Gala #deskabiscuit, where we cherish the cultural diversity of our des bcoz “apnay des ka har rung hai Niraala” ♥️ pic.twitter.com/BBb6IQ0IMp
— Mehwish Hayat TI (@MehwishHayat) October 4, 2020
The renowned journalist dubbed her performance as ‘mujra’ and called for Pakistan Electronic Media (PEMRA) to act against it. He also tagged Prime Minister Imran Khan in his tweet. Here’s what he had to say:
— Ansar Abbasi (@AnsarAAbbasi) October 4, 2020
The TVC, which features bold dancing moves was banned by Pakistan Electronic Media Regulatory Authority (PEMRA). The media watchdog issued an advisory on the type of advertisement content permissible on TV.
The PEMRA advisory came following an uproar on social media against some television adverts over the “violation of the commonly accepted standards of decency but also socio-cultural norms of Pakistani society.”
PEMRA said that it has received several complaints regarding the TV commercials for everyday use items like biscuits promoting indecency in the society. Therefore, the regulator has asked all TV channels to get visuals of advertisements reviewed by the In-House Monitoring Committee before telecasting.
Do you think banning this ad by Gala was fair on part of PEMRA? Share your thoughts below.