Winning an Effie Award is a momentous achievement as it signifies that your work was one of the most effective marketing efforts of last year.
In case somebody’s new to this information, here’s a little background information about the awards:
- Not all finalists become winners.
- There are three levels of winners; Gold, Silver and Bronze.
- There is a minimum qualifying score for each award level. If there is only one entry in a category or as a finalist, it doesn’t imply that it is a winner.
- A category may produce one or multiple winners of any level or perhaps no winners at all – no matter the number of finalists.
| Entry title | Brand | Company | Lead agency | |
|---|---|---|---|---|
| Knorr Green Noodles | Knorr Noodles | Unilever (Pakistan) | Mullen Lowe (Pakistan) | |
| PEL ColorOn LED TV | PEL ColorOn LED TV | PEL Marketing (Private) LTD | RED Communication Arts (Pvt) Ltd | |
| Calcium Awareness Campaign | CaC-1000 PLUS | GlaxoSmithKline Consumer Healthcare Pakistan Limited | PRESTIGE COMMUNICATIONS (PVT.) LTD | |
| #DadsCanChange | Pampers | P&G | Adcom | |
| Recipe Mixes- Cullinary | Shan Recipe Mixes | Shan Foods Pvt. Limited | Ogilvy Pakistan | |
| USIM | Internet and Telecom | Telenor Pakistan | Ogilvy Pakistan | |
| Telenor Pakistan | Gamebox | Telenor Pakistan | Ogilvy Pakistan | |
| Dasani | Dasani | Coca Cola Dubai | Geometry Global | |
| Telenor Pakistan | Gamefest 2018 | Telenor Pakistan | Ogilvy Pakistan | |
| Stop Jahezkhori / Stop Dowrymongering | UN Women | UN Women | BBDO Pakistan | |
| Bank Alfalah Corporate Anthem – Us Rah Par | Bank Alfalah Corporate Anthem | Bank Alfalah | Ogilvy Pakistan | |
| Telenor Gaming | Gaming Vertical | Telenor Pakistan | Ogilvy Pakistan | |
| Strepsils Stereo-Season 2 | Strepsils | Reckitt Benckiser | Adcom | |
| Shan Plain Spices | Plain Spices | Shan Foods Pvt. Limited | Ogilvy Pakistan | |
| Jumbo Junior | Jumbo Junior | Innovative Biscuits Pvt. Ltd. | MullenLowe Rauf | |
| Blue Band 1st – Utho Beta Aankhein Kholo | Blue Band – Margarine Spread | Upfield | JWT Grey | |
| Khushal Zamindar | Internet and Telecom | Telenor Pakistan | Ogilvy Pakistan | |
| Sooper Hay Pakistan ka Junoon | Sooper | ENGLISH BISCUIT MANUFACTURERS | MADNEST | |
| Truck Art Childfinder | Berger Paints / Roshni Helpline | Berger Paints | BBDO Pakistan | |
| Food Trust-Open Door 2019 | Food Trust-Open Door | McDonald’s Pakistan | Manhattan Communications (Pvt) Ltd | |
| Branded Content | NESCAFE BASEMENT | NESTLE | ESP | |
| Coke Ramzan 2019 | Coke | Coca Cola Pakistan | Ogilvy Pakistan | |
| Toss – Jellies Ka Boss | Candyland Toss | Ismail Industries Limited | Manhattan Communications (Pvt) Ltd | |
| HBL PSL 2019 | HBLPSL | HBL | JWT GREY Pakistan | |
| Coke Ramzan 2019 | Coke | Coca Cola Pakistan | Ogilvy Pakistan | |
| Ufone Balochistan Football Tournament | Ufone Balochistan Football Tournament Activation | Ufone PTML | Active Media | |
| Khushiyan Chakh Lo | Shan Recipe Mixes | Shan Foods Pvt. Limited | Ogilvy Pakistan | |
| Nestlé Corporate Campaign | Nestlé | Nestlé Pakistan Ltd. | Orientm- MCCANN | |
| Bano Anari nahi, Khiladi | Gillette | P&G | Adcom | |
| Nestle Nesvita | Nestle Nesvita | Nestlé Pakistan Ltd. | MullenLowe Rauf | |
| Always Cotton Soft | Always | P&G | Adcom | |
| Eva travels Pakistan with Jazz | Eva travels Pakistan with Jazz | Jazz | Iris Digital (Symmetry Group) | |
| PEL ColorOn LED TV | PEL ColorOn LED TV | PEL Marketing (Private) LTD | RED Communication Arts (Pvt) Ltd | |
| Truck Art Childfinder | Berger Paints / Roshni Helpline | Berger Paints | BBDO Pakistan | |
| Truck Art Childfinder | Berger Paints / Roshni Helpline | Roshni Helpline | BBDO Pakistan | |
| Oil first then Shampoo | Vatika Hair Oils | Asian Consumer Care Pvt LTD | RED Communication Arts (Pvt) Ltd | |
| Kareeb Kareeb Tarkeeb | Rose Petal Zzoop | Rose Petal Zzoop | BBDO Pakistan | |
| Sprite PSL 2019 | Sprite PSL | Coca Cola Pakistan | Starcom Pakistan | |
| Kareeb Kareeb Tarkeeb | Rose Petal Zzoop | Rose Petal Zzoop | BBDO Pakistan | |
| Telenor Pakistan | #MoreKaShor – Cricket World Cup | Telenor Pakistan | Ogilvy Pakistan | |
| Food Trust-Open Door: A Journey of Transparency | Food Trust-Open Door | McDonald’s Pakistan | Manhattan Communications (Pvt) Ltd | |
| Coke Fest Powered by Jazz | Coke Fest Powered by Jazz | PMCL JAZZ | Brand Logics | |
| Cricket Anthem | Coke | Coca Cola Pakistan | Ogilvy Pakistan | |
| Cornetto Cupidity – Summer Love | Cornetto | Unilever Pakistan Ltd. | Teeli Private Limited | |
| Humrahi Digital Campaign | Life Insurance Plans | EFU Life Assurance Ltd. | Mullen Lowe (Pakistan) | |
| National Mayonnaise Thematic Campaign’2018-19 | National Mayonnaise | National Foods Limited | IAL SAATCHI & SAATCHI | |
| #MoreKaShor – Cricket World Cup | Internet & Telecommunications | Telenor Pakistan | Ogilvy Pakistan | |
| Dekhtay Jao Khatay Jao | Food Panda | foodpanda Pakistan – Delivery Hero | Adcom | |
| McDonald’s Bun Kabab | McDonald’s Bun Kabab | McDonald’s Pakistan | Manhattan Communications (Pvt) Ltd | |
| HBL PSL 2019 | HBLPSL | HBL | JWT GREY Pakistan | |
| Truck Art Childfinder | Berger Paints / Roshni Helpline | Berger Paints | BBDO Pakistan | |
| Branded Content | NESCAFE BASEMENT | NESTLE | ESP | |
| Jubilee Life – Hum Insurance Nibhatay Hain | Life Insurance | Jubilee Life Insurance | PRESTIGE COMMUNICATIONS (PVT.) LTD | |
| Lipton Khyber – Exploding the KPK whitespace with a customized mix | Lipton | Unilever Pakistan Ltd. | Bulls Eye Advertising Pvt. Ltd. | |
| Game of Meals | Cheetay.pk | Cheetay Logistics Pvt Ltd | BBDO Pakistan | |
| Remittance | Bank Alfalah – Alfalah Remittance Account | Bank Alfalah Limited | Ogilvy Pakistan | |
| Dawlance Customer Service | Dawlance Customer Service | Dawlance | IAL SAATCHI & SAATCHI | |
| Maa ka sahara-season 2 | Canbebe | Ontex Pakistan Private Limited | Green Man’s Ark | |
| Budget Bamuqabla Befikri | Ufone Super Card | Ufone PTML | JWT GREY Pakistan | |
| Head and Shoulders – Nautilus Campaign | Head and Shoulders | Procter & Gamble (Pakistan) | IAL SAATCHI & SAATCHI | |
| HBL PSL 2019 | HBLPSL | HBL | JWT GREY Pakistan | |
| Strepsils Stereo-Season 2 | Strepsils | Reckitt Benckiser | Adcom | |
| CBL Tiger Biscuit Thematic Campaign 2018 | Tiger Biscuit | Continental Biscuits Limited | IAL SAATCHI & SAATCHI | |
| Nestlé NESFRUTA No More Dhoka Campaign | Nestlé NESFRUTA | Nestlé Pakistan Ltd. | Ogilvy Pakistan | |
| Telenor 4G Ka North | Internet & Telecommunications | Telenor Pakistan | Ogilvy Pakistan | |
| Lets Beat MS | Multiple Sclerosis Awareness Program | Roche Pakistan | Synite Digital (Pvt) Ltd | |
| Ufone Super Card – Wohi mahine bhar ki Befikri, aaj bhi! | Ufone Super Card | Ufone PTML | JWTGrey | |
| Telenor Gaming | Internet & Telecom | Telenor Pakistan | Ogilvy Pakistan | |
| Blue Band 1st – Utho Beta Aankhein Kholo | Blue Band – Margarine Spread | Upfield | JWT Grey | |
| VisaPay | VisaPay | visa inc | BBDO Pakistan |
