iflix, the world’s leading entertainment service for emerging markets, today welcomes one of Pakistan’s most celebrated artists,the multi-talented Ali Zafar,as a partner and ambassador.
His groundbreaking music career – from his mega hit Channo,that broke all regional musical boundaries tohis iconic Coke Studio singles – has made him the nation’s heartthrob. In addition to hisnumerous awards for his musical achievements, Aliset a precedent by being the first-ever Pakistani star to feature as one of Bollywood’s leading men. Since then, he has enjoyed international critical and commercial success in both music and film as one of Pakistan’s leading entertainment icons, paving the way for Pakistan’s artists to build international careers.
Ali will bring to iflix this seasoned industry experienceas a key advisorto the Company, as iflix moves forward with its plans for huge local content poles focusing on first-run local movies direct from cinema and a bold slate of original programming.
iflix brings together highly influential local and international leaders from the entertainment industry to drive strategy, growth and development. To that end, Ali joins some of Asia’s top celebrities includingMalaysia’s Maya Karin, SazzyFalak and AfdlinShauki; the Philippines’ KarylleTatlonghari-Yuzon, IzaCalzado, JM Rodriguez, and RuffaGuttierez; Thailand’s Jeab – SopidnapaChumpanee, Aom – PhiyadaAkkraseranee, Jeab – LalanaKongtoranin, Note Panayanggool and Paule – PonphanSittinawawit; and Indonesia’s Ashraf Sinclair and Bunga Citra Lestari,bringing together a combined social media following of over 60 million fans.
Farees Shah, iflix Pakistan General Manager commented: “It is a tremendous honor to have Ali join us as a shareholder. Now, combined with our celebrity partners in Malaysia, Philippines, Thailand and Indonesia,we have unquestionably one of the strongest networks in the entertainment industry both in Asia and internationally.”
“iflix has a done a phenomenal job in revolutionizing the way emerging markets consume entertainment. I am honored to join the iflix family, and I look forward to working closely with its talented team to bring something completely fresh to Pakistan’s burgeoning and exciting entertainment industry”, Ali added.
Now available to over one billion consumers across 22 territories throughout Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming. Offering consumers, a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.
For new subscribers, iflix offers a complimentary one-month trial with full access to its service, features and content. Go to www.iflix.com, or download the app from the Google Play or Apple App Store to register.