During the past few months, Kenwood has released three TVCs for its home appliances, which features the stellar actor from across the border Nawazuddin Siddiqui alongside the Pakistani beauty Ayesha Khan.
The TVCs gained popularity immediately not only for the star power on screen, but also for its humorous content where it explored the dynamics of a married couple.
In their first advertisement for the inverter air conditioners, Siddiqui accidentally reveals how he felt about his friend’s wife, which Ayesha, who plays his wife, doesn’t approve, and a mistake Siddiqui eventually and immediately regrets.
Read more about it here: https://brandvoice.com.pk/2017/02/04/tvc-review-nawazuddin-siddiqui-for-kenwood/
In another TVC which followed the first one, Kenwood brought the two stars together once again, placed them in a drawing room setting, where Siddiqui once again makes the mistake of pointing out that his wife did not make the biryani, the guests seem to love so much. A stare from the wife, does its trick and the husband gets scared and asks the guests to stay a while longer, which I’m sure many couples can relate to and may find amusing.
Read more about it here: https://brandvoice.com.pk/2017/03/19/tvc-nawazuddin-siddiqui-aisha-khan-for-kenwood/
The third TVC released by Kenwood, however, as taken it too far and played with the sensibilities of the people, for which it has also invited a lot of criticism.
In the advertisement, Nawazuddin Siddiqui brags to a couple of friends who are lounging with him, about beating up his wife after she raises her voice to him during an argument and says he could not tolerate her attitude. The exact line uttered by the actor, he says ‘Aur phir mera hath uth giya’ (implied meaning: And then I raised my hand to hit her). The ad concludes with one friend pretending that his wife (usually played by Pakistani actress Ayesha Khan) is standing behind him. Nawazuddin is almost shook with fear and turns around to find out that there is no one.
The point being, domestic violence, whether the wife is the victim, or the husband, is not a matter to be joked about due to the serious connotations attached to dilemma in Pakistan, as well as around the world. To joke about such a sensitive matter is not only offensive to all those who are a victim of it, but also perpetuates the idea in the mind of the viewers.
You can watch the latest TVC by Kenwood here: