Mindshare is seeking for a Assistant Media Planner – Digital. You will entail devising digital strategies for a portfolio of brands, working with globally renowned publishers, and continuously innovate in the growing Digital Industry.
Reporting of the role
This role reports to the Business Director.
3 best things about the job:
You get to work some of the largest clients in the country.
Clients range from all possible verticals,
Get to work closely with top publishers such as Google & Facebook
Training’s (local + global)
Measures of success –
In three months:
Managed client expectations on regular deliverable
Independently manage the client and bring in new digital ideas for the client/brand portfolio
In six months:
Setting the digital way-forward for brands
New platform exploration and develop connected platform digital media solutions
Successfully pitch for new businesses
In twelve months:
Emerged as the go-to person both internally and amongst clients for digital solutions.
Become proficient in handling and resolving conflicts.
Showcase digital work done for awards
Responsibilities of the role:
Know your tool well – Knowledge on social listening tools.
Experience in constructing complex queries using Boolean logic in multiple tools and adjust queries to maximize results in different tools
Understand client objectives, category/competitive trends for various product categories.
Understanding client brief and translating it into measurable objectives.
Experience with data verification, quality control and analytics.
Experience presenting deliverable with commentary, verbatim and visualization of data.
Support Business Teams on Insights
What you will need:
Google Certified, (otherwise will need to be certified before the end of probation)
1+ years’ experience in Digital planning / marketing / Media
Keen interest in Digital and digital trends
Must be an BBA / MBA from a reputable university of Equivalent.
Strong oral and written communication skills/ presentation skills
Go getter with a keen nature
Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.
To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com
The Pakistani media and entertainment industry expected growth in 2015 is 12%. The introduction of 3G and 4G along with a Cellular Mobile Teledensity of 63.3% makes Pakistan’s an exciting market with huge potential. The rapidly increasing 30 million user internet subscriber base with a 25% increase in broadbrand subscribers over the past one year shows optimistic growth for any media and advertising professional.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
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